Business Schools

marketing of business schools

Future proof.

Strategic lessons learned from guiding America's top business schools.

Seismic changes in enrollment patterns, the global economy and the future of work leave Deans everywhere seeking a fresh annunciation of why their business school still matters. Elliance has worked with a wide range of b-school clients and has fresh insights to share.

Schedule a complimentary presentation tailored to your market, context and needs.

Featured Case Studies

Five clients. A world of learning.

CMU teaser screenshot
Grow Enrollment

Tepper School of Business @ Carnegie Mellon University

CMU’s Master of Science in Product Management had countless program design and first-to-market advantages yet lacked applications. Elliance showed how giving the program a brand voice and merging paid/inbound campaigns could increase enrollment by 900%.

Boler teaser screenshot
Win Major Gifts

Boler College of Business @ John Carroll University

This small Jesuit business college ranked #1 in Businessweek’s employer survey for the work readiness of its graduates. Elliance helped the Dean set out a strategic plan and Capital Campaign to amplify traditional strengths — accountancy, entrepreneurship — with a new emphasis on social innovation and data-driven finance.

Lerner teaser screenshot
Elevate Reputation

Lerner College of Business @ University of Delaware

The Lerner College of Business sits in one of the nation’s hotbeds of fintech innovation, driven by new global players and legacy domestic banks. Elliance helped the Dean distill new programs and facility investments into a stronger brand position, with a special emphasis on attracting more North American graduate and PhD students.

Duquesne teaser screenshot
Expand Digital Reach

Donahue School of Business @ Duquesne University

Duquesne University, a historically regional school, deigned a Sustainable MBA Degree that earned top marks from the Aspen Institute for program rigor and design. Elliance helped the Dean create a keyword driven digital presence meant to outsmart larger competitors (Columbia, Stanford, Michigan, Yale) to win top-tier, domestic and international enrollment.

Pepperdine teaser screenshot
Claim Brand Position

Graziadio School of Business @ Pepperdine University

Southern California poses a pitched battle for mind and market share, and the Graziadio School of Business found itself spending more to keep pace, but not necessarily spending smarter. Elliance helped the Dean find a market position that both distinguished the school from global competitors (USC, UCLA) while strengthening its hold on its position as the most Californian of business school options.

6 Presentation Insights

  1. Why enrollment funnels have turned to right-fit pipelines.
  2. How brand alignment, more than traditional search, allows you to shape a class.
  3. Why program-level content, not digital stunts, power campaigns.
  4. How digital publishing, informed by keyword intelligence, extends brand reach.
  5. Why content, tied to distinct, high-impact initiatives, secures major gifts.
  6. How reciprocity between integrated marketing and boots-on-the-ground effort leads to prosperity.

Client Testimonials

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